Coffee and Culture: How Different Countries Brew and Enjoy Coffee

Coffee is more than just a beverage—it’s a daily ritual, a symbol of hospitality, and a reflection of local traditions. Around the world, every country has its own way of preparing and enjoying coffee, influenced by history, climate, and culture. From intense espresso shots in Italy to the creamy flat whites of New Zealand, each brewing style tells a unique story.

Let’s take a journey through some of the most iconic coffee cultures—and see how we do things right here in Aotearoa.

1. New Zealand – Flat White Culture and Craft Coffee

New Zealanders don’t just drink coffee—they obsess over it. With a strong café culture and a passion for quality, NZ has carved out its own coffee identity centered around the Flat White.

How it’s brewed: Most cafés use high-quality espresso machines to create drinks like flat whites, long blacks, and lattes. The flat white—made with a double shot of espresso and velvety steamed milk—is a national favourite.
How it’s enjoyed: Kiwis take their time. Coffee is often enjoyed sitting in a cozy café, chatting with friends, or people-watching with a book. Home brewing is also growing fast, especially with the rising cost of living.

NZ tip: Supporting local roasters and brewing your own at home (with gear from Kōfē!) is becoming the new normal.

2. Italy – The Home of Espresso

In Italy, coffee is quick, intense, and always full of flavor. It’s a cornerstone of daily life, especially the espresso—small in volume but big in punch.

How it’s brewed: Finely ground dark roast coffee brewed under pressure into a tiny cup—espresso is the foundation.
How it’s enjoyed: Usually standing at a bar, taken in one or two sips. Cappuccinos are for the morning only—don’t ask for one after 11 am!

Italian tip: Drink it like the locals—short, strong, and with purpose.

3. Ethiopia – Coffee as Ceremony

Often considered the birthplace of coffee, Ethiopia treats coffee brewing as a sacred ritual that brings people together.

How it’s brewed: Green beans are roasted fresh, ground by hand, and brewed in a jebena (traditional clay pot).
How it’s enjoyed: Slowly, over three rounds of coffee, symbolizing respect, friendship, and community.

Ethiopian tip: Coffee is not rushed—it’s about connection and presence.

4. Vietnam – Bold, Sweet, and Icy

Vietnamese coffee is all about contrast: strong coffee, sweet milk, hot and cold.

How it’s brewed: Coarsely ground beans drip through a phin filter into sweetened condensed milk.
How it’s enjoyed: Poured over ice (cà phê sữa đá) or whipped with egg yolk (cà phê trứng) for a rich dessert-like treat.

Vietnamese tip: Try it with food—Vietnamese coffee is often paired with snacks or pastries.

5. Japan – Minimalist Precision

Japan brings elegance and mindfulness to coffee, often turning the brewing process into a performance.

How it’s brewed: Pour-over is king, using gear like the Hario V60 or siphon brewers. Every detail—from water flow to bean freshness—is carefully controlled.
How it’s enjoyed: Quietly and with intention. Many cafés are peaceful spaces where coffee is both an art and a reflection.

Japanese tip: Brewing is part of the joy—take your time.

6. Turkey – Traditional and Symbolic

Turkish coffee is one of the oldest and most culturally rich brewing methods, often tied to hospitality and fortune-telling.

How it’s brewed: Finely ground coffee simmered with sugar in a small pot called a cezve until it foams.
How it’s enjoyed: Served in small cups, unfiltered. Don’t drink the grounds—but you can read your future in them!

Turkish tip: It’s not just a drink—it’s a conversation starter.

Conclusion: One Drink, Many Cultures

Coffee connects people across cultures, but no two places brew or enjoy it the same. Whether you’re sipping a flat white in Auckland, pulling espresso shots in Rome, or brewing in a clay pot in Addis Ababa, the ritual of coffee reflects a deep part of daily life.

At Kōfē, we’re inspired by this global love for coffee. That’s why we offer high-quality brewing gear and accessories—so you can create your own coffee ritual, whether you’re channeling Japanese precision or New Zealand’s laid-back café vibe.

Ready to elevate your brewing experience? Explore our gear at kofe.co.nz and start building your perfect cup—your way.